August 26, 2009
Philip DiLiegro

ECW TV Report for August 25, 2009
From Phoenix

William Regal, Ezekiel Jackson and Vladimir Kozlov came out for a promo; fortunately, only one of them talked. Regal briefly put over his team before Christian came out. They are playing up Christian’s win over William Regal as a record-breaking eight second win. Regal asked for a rematch as Christian started calling Regal “Bill” as an excuse to get the crowd to chant the same. Then, Christian said he wanted to wrestle challengers who he hasn’t defeated in eight seconds. Tiffany came out, awful delivery and all, and made another nontitle match between the two for later tonight.

They pitched to a video package hyping the “storied rivalry” between Goldust and Sheamus.

Goldust v. Sheamus
They started exchanging blows to begin before Sheamus hit a back suplex. Sheamus held a reverse chin lock and rammed Goldust in the mat. Sheamus continued using elbows and knees for a bit. Goldust came back with an inverted atomic drop, an uppercut and a face buster. Goldust then hit a flat liner (Kanyon’s old finisher) for a near fall. Sheamus took a powder, allowing him to trip Goldust from the ring and take him to the floor. They brawled for a bit on the outside until Goldust rammed Sheamus into the ring steps. The referee reached ten, leading to the rare draw by way of a double countout.
Goldust drew Sheamus, DCOR, 3:59, *˝.

Backstage, the Bellas were begging Shelton Benjamin to sing “What a Wonderful World”. Shelton sang awfully before Zack Ryder walked in. The two went at it verbally before Tiffany broke it up. She then made a parejas increibles match between the two and Yoshi Tatsu & Tyler Reks. They then went to the new girl who interviewed Paul Burchill in advance of his match with the Hurricane on Superstars. A backstage promo to promote a Superstars match, that’s different for sure.

Tyler Reks & Yoshi Tatsu v. Shelton Benjamin & Zack Ryder
Reks started with a sunset flip on Shelton that lead to several other covers on the mat. Reks hit a crossbody off of the second rope for a near fall. Shelton came back with a clothesline and looked to tag out. Ryder refused the tag and Shelton was rolled up for a near fall. Benjamin came back with a Samoan drop and made the tag this time. Ryder went to work on the mat until Reks made his way up. The two did a double collision spot which led to the double tag. Yoshi came in and nailed Shelton with a series of kicks and a knee lift. Yoshi went up top but was slammed off of the top rope by Shelton. Over in his corner, Shelton threw Ryder in the ring. Yoshi was then shoved by Ryder into Shelton. Tatsu then knocked Shelton out of the ring from behind and hit a big roundhouse kick on Ryder for the win.
After the match, Benjamin hit pay dirt on Ryder.
Reks & Tatsu d. Shelton & Ryder, Pin, 4:00, **.

Christian v. William Regal
Christian went for the kill switch early but Regal slipped out. Christian got the better of some chain wrestling early on and sent Regal to the floor. Christian hit a baseball slide onto Regal before Kozlov and Jackson stood between the two men. That led to a commercial break and upon return, Regal held the advantage. He held a chin lock and used an exploder suplex. Regal then went for his patented knee lift and missed, leading Christian to get a near fall off of a sunset flip. Regal went to the floor and caught Christian on the apron. He then threw Christian from the apron, straight onto the floor. Regal stayed back looking for a countout, but Christian got back in the ring at nine. Regal held the advantage for a bit before Christian caught Regal with a short knee. Christian then used a backslide for a near fall. Regal retook the advantage and held a rest hold on the mat. Christian worked his way up and onto the top rope where he connected with a crossbody block for a near fall. Christian continued on the offense with a back body drop and elbow drop. Christian then hit consecutive missile dropkicks from the middle and top ropes for a long two count. Christian then connected with a tornado DDT for another near fall. Christian back dropped Regal to the floor and followed him out. Christian sent Regal back inside the ring and slapped Kozlov across the face. Back inside, Jackson distracted the referee, allowing Kozlov to throw a shoulder block to the gut from the apron. That set Christian up for Regal’s knee trembler and the victory. Therefore, Regal gets an ECW title match somewhere in the future.
Regal d. Christian, Pin, 13:15, ***.

I haven’t veered from ECW in my report in a couple of months now, but I would like to close with a few thoughts on the return of WWE’s answer to Kiss concerts on Nitro; Floyd Mayweather, Jr. I feel that I have to go over this again because amazingly there are dedicated and smart wrestling fans who misunderstand the Mayweather story. WWE’s decision to use Floyd Mayweather, Jr. last year at WrestleMania was a colossal bomb, along the lines of the worst financial errors in wrestling history. The surprisingly strong buyrate of this year’s WrestleMania demonstrates that the name and tradition of the show means by itself, approximately 900,000 buys. There’s really no one out there who argued or is prepared to argue that WWE did a compelling or effective job building this year’s show. Perhaps, even likely, the Shawn Michaels-Undertaker build meant something, but not much as far as buys go. As this year’s show did about 960,000 buys, it’s safe to say the floor for a WrestleMania show (at least at the present time) is around 900,000 buys (or even higher). The Mayweather show drew just over 1 million buys. So even if you say that Ric Flair’s last ever wrestling match as well as the two championship matches meant nothing for business (which is ridiculous, but I’ll stipulate that to make my point), the most number of buys you can attribute to Mayweather is 105,000. For each buy, WWE gets $19.14 of revenue (source: WWE’s latest 10-Q). So, a marginal 105,000 buys is worth almost exactly $2 million in revenue to WWE. Mayweather meant nothing for ticket sales as the show didn’t even sell out, so no extra revenue there. WWE paid Mayweather somewhere between $3 and $5 million for his appearance, plus whatever indirect costs there were for his entourage and Mayweather’s expenses. So, even under the most generous of analysis, WWE spent $3 million to make $2 million. More likely, they spent at least $3 million to make close to $0 and 0.5 million, because whatever difference there was between the WrestleMania floor and the 1.05 million buys they did, I would mostly attribute to Flair-Michaels. If you enjoyed some of the Mayweather stuff last year or last night, that’s certainly fine. But don’t confuse something which may have been entertaining with prudent or successful.

The bottom line is whenever anyone quotes you a number and uses that number to make a point, you MUST consider the context of that number before you draw any conclusions. The decision to use Floyd Mayweather, Jr. as the headline attraction of WrestleMania 24 cost WWE millions and it doesn’t take all that much quantitative expertise to see that.

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